{"id":1582,"date":"2026-08-29T12:58:17","date_gmt":"2026-08-29T10:58:17","guid":{"rendered":"https:\/\/sinergiaskal.com\/?p=1582"},"modified":"2026-09-05T09:42:23","modified_gmt":"2026-09-05T07:42:23","slug":"evolution-and-future-of-the-costa-del-sol-destination","status":"publish","type":"post","link":"https:\/\/sinergiaskal.com\/en\/la-mirada-invitada\/evolucion-y-futuro-del-destino-costa-del-sol\/","title":{"rendered":"Fifty years looking to the future: the power of synergy on the Costa del Sol"},"content":{"rendered":"

Hay momentos en la evoluci\u00f3n del turismo en la Costa del Sol que no solo invitan a la celebraci\u00f3n, sino tambi\u00e9n a una profunda reflexi\u00f3n sobre qui\u00e9nes somos y hacia d\u00f3nde nos dirigimos.<\/p>\n

The opportunity to inaugurate this section, \u00ab"The Guest Gaze"\u00bb<\/strong> in Sinergia Sk\u00e5l comes at a historic milestone for all of us who are part of this sector: the the commemoration of 50 years since the creation of the first company dedicated to promoting tourism on the Costa del Sol.<\/strong>.<\/p>\n

La evoluci\u00f3n del turismo en la Costa del Sol<\/h2>\n

Looking back means recognizing the efforts of generations of professionals, entrepreneurs and institutions who, from those beginnings in the 1970s, understood that the success of the Costa del Sol could only be built from collaboration and a shared vision.<\/p>\n

Today, five decades later, the province of Malaga<\/strong> Is not only an international benchmark; it is the living result of a constant capacity for adaptation, reinvention and leadership.<\/p>\n

But if anything defines the maturity of a leading destination, it is its determination not to become complacent.<\/p>\n

A new identity to look to the future<\/h2>\n

En este 2026, Turismo Costa del Sol<\/a> da un paso firme hacia el futuro con la presentaci\u00f3n de su nueva identidad de marca. Una imagen renovada, vibrante y llena de color, concebida para reflejar la diversidad de nuestra oferta \u2014desde el sol y playa hasta la cultura, el golf, la gastronom\u00eda, la naturaleza o el segmento MICE\u2014 y para dar respuesta a un entorno cada vez m\u00e1s digital y exigente.<\/p>\n

The most valuable aspect of this process has not only been the visual result, but the journey to achieve it.<\/p>\n

\n

\u201cDesigning the brand that will project us to the world has been an exercise in active listening in which more than 2,000 tourism professionals have participated.\u201d<\/strong><\/p>\n<\/blockquote>\n

Professionals from both our local area and our main source markets. This participatory spirit is proof that our destination is not designed from an individual perspective, but through collective intelligence. collective intelligence<\/strong>.<\/p>\n

The power of synergy<\/h2>\n

And this is where the word Sinergia<\/strong> makes perfect sense.<\/p>\n

The public-private collaboration that saw the birth of our promotional organization half a century ago is the same force that must guide the next 50 years.<\/p>\n

Challenges such as sustainability, digitalization and seasonality require us to continue working together, forging alliances and sharing the same passion for excellence.<\/p>\n

Everything we still have to create together<\/h2>\n

I wish this new magazine, At Sinergia Sk\u00e5l,<\/a><\/strong>a long and prosperous life, convinced that spaces like this are essential for debate, inspiration and cohesion within our tourism community.<\/p>\n

Let us continue to look ahead with pride in what we have built, but above all, with undiminished enthusiasm for everything we have yet to create together.<\/p>\n

Antonio D\u00edaz<\/strong>
Director General of Tourism and Planning Costa del Sol<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Hay momentos en la evoluci\u00f3n del turismo en la Costa del Sol que no solo invitan a la celebraci\u00f3n, sino tambi\u00e9n a una profunda reflexi\u00f3n sobre qui\u00e9nes somos y hacia d\u00f3nde nos dirigimos. La oportunidad de inaugurar esta secci\u00f3n de \u00abLa Mirada Invitada\u00bb en Sinergia Sk\u00e5l llega precisamente en un hito hist\u00f3rico para todos los […]<\/p>\n","protected":false},"author":5,"featured_media":3876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[55,48,68],"class_list":["post-1582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-mirada-invitada","tag-costa-del-sol","tag-skal-malaga-costa-del-sol","tag-tendencias-turisticas"],"_links":{"self":[{"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/posts\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/comments?post=1582"}],"version-history":[{"count":6,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/posts\/1582\/revisions"}],"predecessor-version":[{"id":4274,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/posts\/1582\/revisions\/4274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/media\/3876"}],"wp:attachment":[{"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/media?parent=1582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/categories?post=1582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/tags?post=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}