1. Teresa, ASEET brings together female executives from virtually all areas of tourism. What role does the association play today, and what are its main objectives?<\/strong><\/p>\n\n\n\n Answer: ASEET's main role is to give greater visibility to women in the sector. We act as a catalyst for change while also supporting charitable projects, primarily focused on women and children.<\/em><\/p>\n\n\n\n 2. The tourism sector has a significant female presence in its workforce. However, this reality is not always reflected in top management positions. Why does this disparity persist?<\/strong><\/p>\n\n\n\n Answer: There are many different reasons why women still face barriers to accessing certain positions, reflecting a range of deeply rooted realities within the sector. That is why it is so important for all of us to be aware of these barriers and to take action to change the situation.<\/em><\/p>\n\n\n\n 3. Would you say that in recent years there has been a real change in women's access to decision-making spaces, or is there still a long way to go?<\/strong><\/p>\n\n\n\n Answer: Based on my experience, I'm more inclined to believe that there are different leadership styles rather than a gender-based leadership model. The latter can lead to stereotypes and pigeonholing rather than reflecting reality.<\/em><\/p>\n\n\n\n 4. When we talk about female leadership, is there really a different way of leading or should we simply talk about different leadership styles regardless of gender?<\/strong><\/p>\n\n\n\n Answer: Based on my experience, I'm more inclined to believe that there are different leadership styles rather than a gender-based leadership model, which is a bias that contributes to pigeonholing rather than reflecting reality.<\/em><\/p>\n\n\n\n Answer: It contributes a great deal, because common challenges can be viewed from very different perspectives. We therefore try to address shared objectives from different angles and explore a range of possible solutions. This greatly enriches both the association and each of its members.<\/strong><\/p>\n\n\n\n Answer: Very much so, since common problems can arise from very diverse perspectives, so we try to tackle common objectives from different angles and with different possible alternatives. This greatly enriches the association and each of its members.<\/em><\/p>\n\n\n\n 6. One of the challenges for any sector is attracting and retaining talent. What are the new generations of professionals demanding, and what should tourism companies change to become attractive to them?<\/strong><\/p>\n\n\n\n Answer: A clear career path and opportunities for professional growth. I believe one of the industry's biggest challenges is to highlight the value of working and building a career in a sector that accounts for more than 12% of GDP. Making the sector more professional is another of the major challenges we face.<\/em><\/p>\n\n\n\n 7. Work-life balance, career advancement, and access to management positions continue to appear in the debate on equality. Where do you think the main barriers lie today, and what measures are actually working?<\/strong><\/p>\n\n\n\n Answer: The idea that women have sacrificed their careers in order to achieve a better work-life balance has often been used to place the responsibility for their lack of career progression on women themselves. However, the reality is quite different and, as I've mentioned, there are many factors that influence this situation. The solution lies in recognising this reality and in everyone working together to change the figures.<\/em><\/p>\n\n\n\n 8. Digitalization and artificial intelligence are rapidly transforming tourism. Can these tools also contribute to generating new professional opportunities and more open leadership models?<\/strong><\/p>\n\n\n\n Answer: It's clear that AI is transforming the way we work, bringing greater efficiency, simplifying processes and significantly increasing our capacity to handle many of the tasks we perform today. New ways of working will require new leadership models, with simpler management structures and a greater emphasis on human-centred leadership qualities, as technology will increasingly be able to handle the technical aspects. <\/em><\/p>\n\n\n\n 9. ASEET places special importance on professional relationships and networking. To what extent are trusted networks still a necessary tool for professional advancement and generating business opportunities?<\/strong><\/p>\n\n\n\n Answer: Professional relationships ultimately help us reach agreements and build trust. These networks also help us grow both personally and professionally.<\/em><\/p>\n\n\n\n 10. The association also maintains a strong commitment to social responsibility and solidarity. Why do you believe this commitment should be part of a business organization's activities?<\/strong><\/p>\n\n\n\n Answer: ASEET's charitable work stems from the idea of giving something back to society in return for all that we have received\u2014and that is a great deal. I believe that, both at a corporate and personal level, committing to causes that go beyond our own needs and objectives allows us to understand different realities, helps us grow and makes us appreciate everything we already have, both as organisations and as individuals. The saying \u201cyou receive much more than you give\u201d is absolutely true, even if its value cannot be measured in financial terms.<\/em><\/p>\n\n\n\n![\"ASEET](\"https:\/\/sinergiaskal.com\/wp-content\/uploads\/2026\/09\/gala-aseet-1024x474.webp\")
![\"Teresa](\"https:\/\/sinergiaskal.com\/wp-content\/uploads\/2026\/09\/Aseet-5may26.webp\")
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