{"id":835,"date":"2026-08-10T10:00:28","date_gmt":"2026-08-10T10:00:28","guid":{"rendered":"https:\/\/sinergiaskal.com\/?p=835"},"modified":"2026-09-05T09:30:21","modified_gmt":"2026-09-05T07:30:21","slug":"welcome-letter-welcome-to-synergy-skal","status":"publish","type":"post","link":"https:\/\/sinergiaskal.com\/en\/skal\/carta-de-bienvenida-bienvenidos-a-sinergia-skal\/","title":{"rendered":"Welcome to Sinergia Sk\u00e5l"},"content":{"rendered":"

Dear members and friends of tourism:<\/strong><\/p>\n

It is a real pleasure to welcome you to At Sinergia Sk\u00e5l,<\/a><\/strong>, a new digital magazine born from Sk\u00e5l M\u00e1laga-Costa del Sol with the aim of creating a space open to knowledge, dialogue and reflection on tourism and on the great challenges and opportunities facing our sector.<\/p>\n

Sinergia Sk\u00e5l stems from a simple conviction: The greatest asset of our industry is its people and the knowledge they possess.<\/strong>. Professionals, entrepreneurs, managers, institutions, and destinations accumulate experiences, ideas, and points of view that deserve to be shared and made available to everyone.<\/p>\n

We want to hear those voices.<\/p>\n

We want not only to know what is happening in tourism, but also to understand why it is happening, where we are headed, and what we can learn from those who work every day to move it forward.<\/p>\n

Sk\u00e5l offers us a privileged environment to do so. We are part of an international organization that connects tourism professionals from around the world under an idea that remains fully relevant: doing business with friends<\/strong>. But that friendship also means sharing knowledge, experiences, opportunities, and different ways of understanding our profession.<\/p>\n

From M\u00e1laga and the Costa del Sol, one of the world's leading tourist destinations, we want to open this window to the entire sector. Sinergia Sk\u00e5l will discuss destinations, businesses, sustainability, innovation, connectivity, gastronomy, culture, and experiences, but above all, it will talk about people<\/strong>.<\/p>\n

People capable of contributing knowledge and generating reflection. People with trajectories that can inspire us. People who, from Sk\u00e5l, from companies, from institutions, or from any field related to tourism, have something interesting to share.<\/p>\n

We also want Sinergia Sk\u00e5l to help us get to know each other better within our own organization. To discover who the professionals are who make up Sk\u00e5l, what they do, what they think, and what they can contribute. Because behind every member there is a journey, experience, and a story that deserves to be known.<\/p>\n

That's why this isn't just meant to be a magazine to read. We want it to be a lively and participatory space<\/strong>, capable of generating conversation, connecting people and ideas, and fostering new opportunities for collaboration.<\/p>\n

Sinergia Sk\u00e5l begins its journey with enthusiasm and the ambition to grow little by little thanks to the people who want to share their knowledge, experiences and vision of tourism with us.<\/p>\n

I invite you to discover it, to participate and to make it your own.<\/p>\n

Because when we connect people, we share knowledge and combine experiences, we generate synergies<\/strong>.<\/p>\n

Welcome to Sinergia Sk\u00e5l<\/strong><\/p>\n

Together we are Sk\u00e5l!<\/strong><\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Connecting people, ideas and opportunities on the Costa del Sol.<\/p>","protected":false},"author":1,"featured_media":3255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[50,47,49,48],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skal","tag-asociacionismo","tag-skal-espana","tag-skal-international","tag-skal-malaga-costa-del-sol"],"_links":{"self":[{"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":11,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":4271,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/posts\/835\/revisions\/4271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/media\/3255"}],"wp:attachment":[{"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinergiaskal.com\/en\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}