The Spanish Association of Female Executives in the Tourism Sector (ASEET) has allocated 7,000 euros to the Abracadabra Foundation of Magos Solidarios to support its workshops for children undergoing cancer treatment.
The contribution comes from the revenue generated by the Efecto Mundo 2026 Charity Gala, held last July and attended by around 150 professionals from the tourism sector.
Through this initiative, ASEET is once again linking the tourism industry with social initiatives, allocating part of the funds raised at its annual gala to projects aimed at improving the quality of life of people in particularly difficult circumstances.
Abracadabra Foundation: magic during treatment
The Abracadabra Foundation It organises magic and illusion shows in hospitals and care centres. Among its initiatives are workshops aimed at children undergoing cancer treatment, in which the children actively participate by learning magic tricks and games.
The aim goes beyond mere entertainment. These activities are designed to stimulate creativity, boost self-esteem and provide moments of respite and wellbeing within the hospital environment.
Mercedes Tejero, vice-president of ASEET, highlighted the emotional value of this initiative and the power of magic to help children escape, even if only for a short while, from the reality of their illness.
An initiative backed by the tourism sector
The contribution to the Abracadabra Foundation It stems from a collective initiative driven by the tourism sector itself. The Efecto Mundo 2026 Charity Gala brought together around 150 professionals and turned the event into a means of supporting specific social projects.
Initiatives such as these demonstrate how professional associations can use their ability to mobilise support to create an impact that extends beyond business activities. In this case, the funds raised are used to organise workshops for children undergoing cancer treatment.
Solidarity arising from within the tourism sector itself
The donation forms part of the charitable initiatives launched by ASEET following the 2026 Efecto Mundo Gala.
The association had also already allocated 7,000 euros to the Lucía Project run by ILUNION Hotels, another of the initiatives to benefit from the funds raised at the event, alongside other social projects selected by ASEET.
The initiative reinforces a particularly important idea: the capacity of tourism to make an impact beyond its own economic activity, when professionals, businesses and associations channel their networks and resources into providing direct support to those who need it most. In Solidarity from Sinergia Skål We bring together initiatives from the tourism sector that have a social impact.
