AI in travel agencies is transforming the planning process, but professional judgement, feasibility and trust remain crucial.
13 October 2026 —
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In the First Person
Voices and perspectives of those who lead, transform and inspire tourism.
Esther Molina
Manager of SUNCRUISE Andalucía
Alfredo Serrano
Director of the Cruise Lines International Association (CLIA) in Spain
Santiago Vallejo
President of the AEPT
Manuel López
Chief Executive Officer of Atlantigo
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