Who we are

Sinergia Skål is the digital magazine of Skål Málaga-Costa del Sol, a space for information, analysis and meeting created to give voice to the people, companies, institutions and destinations that are part of the tourism ecosystem.
Who we are

It was born with an open and cross-cutting view of tourism, connecting different areas of an industry in constant evolution and paying special attention to Malaga and the Costa del Sol, without giving up a national and international perspective.

Interviews, analysis, opinion, current events, destinations, experiences and personal stories make up a dynamic publication in which we want to go beyond telling what happens: we also want to get to know the people who make it happen.

Our philosophy

We believe in a tourism built by people and for people.

In the value of shared experience and knowledge. In innovation and sustainability as tools for progress. In collaboration between professionals, companies, destinations, and institutions. And in relationships based on trust and friendship that are at the heart of Skål.

Faced with immediate and superficial information, Sinergia Skål is committed to content that provides reflection, knowledge and perspective, giving space to voices capable of helping us understand the challenges and opportunities of tourism.

Our Statement of Principles reflects the values and commitments that guide this editorial line.

Sinergia Skål Editorial Board

El Consejo Editorial de Sinergia Skål vela por la orientación y coherencia de la revista, de acuerdo con sus principios editoriales y con su vocación de ofrecer un espacio plural, profesional y abierto al conjunto del sector turístico.

Carolina Gallego Escalante | Juan Vázquez Mateos | Laura Conejo Aranda
Juan José Oliván Delgado | Arantxa Mérida López | J. Emilio Menéndez Torres

A magazine from Skål Málaga-Costa del Sol

Sinergia Skål is part of the vocation of Skål Málaga-Costa del Sol to connect tourism professionals, promote mutual understanding and generate new opportunities for relationships and collaboration.

From Malaga and the Costa del Sol, we want to build a space open to the entire tourism sector, connected with the national and international dimension of Skål and faithful to the spirit that has accompanied the organization since its origins:

— Doing Business Among Friends —