Dear fellow Skålleagues and friends from across our industry:
It is a real pleasure for me to congratulate Skål International Málaga-Costa del Sol on the initiative to create Sinergia Skål, as well as the entire team whose enthusiasm, dedication and vision have made this digital magazine possible.
In a constantly evolving industry, it is essential to have spaces that allow us to stay informed, share experiences, discover new trends and, above all, learn from one another. Sinergia Skål was created precisely for this purpose: to connect Skål members and tourism professionals around the world, building bridges through knowledge, ideas, experiences and new opportunities.
This initiative by the Málaga-Costa del Sol Club reflects the true spirit of Skål: using our global network to bring people closer together, strengthen relationships and create value for our members and for the industry we represent.
I invite you to read Sinergia Skål, share it and make it a tool for connecting our clubs, our members and tourism professionals. It offers an opportunity to discover what is happening in our industry and to learn from those who are making a positive impact in different parts of the world.
My recognition and congratulations go to Skål International Málaga-Costa del Sol and to everyone who has dedicated their time, creativity and commitment to making this initiative a reality.
Let us continue creating spaces that bring us closer together, inspire us and allow us to grow together.
Because when we share knowledge, strengthen our friendships and work together, we build a stronger organisation and a stronger tourism industry.
United in Friendship We Grow Together!
Andrés O. Hayes
2026 World President
Skål International
