The initiative proposes that hotels and tourist accommodation providers offer free rooms or stays to families facing particularly difficult circumstances. The project was presented during the IDILIQ Foundation’s annual gala, held in Mijas in front of an audience of around 300 people.
The Foundation IDILIQ has presented Room for Kindness, a new initiative that aims to extend its commitment to families who need a break and a chance to switch off due to illness, long-term treatment or other complex personal circumstances to the entire hotel sector.
The project was unveiled during the annual gala Stronger Together, held at the Safari Restaurant, located at the Wyndham Costa del Sol. Around 300 people took part in an event that brought together associations, companies, institutions, the media, partners, ambassadors and volunteers involved in the Foundation’s charitable work.
The ability to welcome people and serve them
Room for Kindness grew out of the experience of Kind Holidays by IDILIQ, the «Holidays with a Heart» programme, through which the Foundation provides free holidays to families facing particularly difficult circumstances.
During the gala, the president of the IDILIQ Foundation, Juan Miguel Marcos, announced that the programme has enabled 100 Spanish families to enjoy a holiday this year. He also confirmed that the programme will be offered again in 2027 one hundred weeks’ free accommodation.
«There are a hundred opportunities to catch your breath and a hundred moments to see each other again as a family on holiday, rather than as a family preoccupied with medical treatments, hospitals or problems,» he said.
Building on this experience, the Foundation aims to expand the scope of the project and involve other companies in the tourism sector. Room for Kindness invites hotels and accommodation providers to make rooms or accommodation available to families who need a break.
The Vice-President of the IDILIQ Foundation, Miriam Palazón, he emphasised that the initiative aims to capitalise on one of the hotel sector’s key strengths: hospitality.
«The hospitality sector knows better than anyone what it means to welcome people. We know how to create memories, offer rest and make people feel looked after. With Room for Kindness, we aim to use precisely that talent to help those who need it most,» he explained.
Tourism, commitment and collective action
The gala also provided an opportunity to reflect on the history of the IDILIQ Foundation, established in 1999, and to highlight some of the social causes it supports. The stories of its beneficiaries highlighted how cooperation between businesses, institutions and civil society can have a direct impact on people’s lives.
The meeting was attended by representatives from the Regional Government of Andalusia, Málaga Provincial Council and the Association of Municipalities of the Costa del Sol, as well as officials from the town councils of Fuengirola, Benalmádena, Torremolinos and Mijas.
The mayor of Mijas, Ana Mata, acknowledged the Foundation’s spirit of solidarity and its commitment to initiatives aimed at improving people’s quality of life.
«As mayor of Mijas, I am particularly proud that our town is home to organisations that understand that economic progress and social progress must go hand in hand,» she said.
Skål International Málaga Costa del Sol, in attendance at the gala
Skål International Málaga Costa del Sol was represented by its president, Carolina Gallego, and by Juanjo Oliván, the club’s Head of Marketing and Communications and Director of Skål Synergy.
Their presence provided an opportunity to experience ‘Room for Kindness’ first-hand and to share an evening with its organisers, characterised by solidarity, cooperation and the tourism sector’s commitment to social responsibility.
The gala featured Wyndham Grand Cap Cana as the main sponsor and with the support of numerous partner companies and organisations. Those present also enjoyed a performance by the singer from Málaga Javier Ojeda.
Through ‘Room for Kindness’, the IDILIQ Foundation is offering the hospitality sector a practical way to get involved in social action: by turning its accommodation capacity and expertise in looking after guests into opportunities for rest, togetherness and hope for the families who need it most.
